Squash
Ceres Fruit Squash is a concentrate which needs to be blended with water to suit your taste. It is a 6% squash and is available in four delicious flavours. It is ideal for quenching thirst at home, school or in the workplace and is enriched with vitamins for extra goodness.
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Why launch a Ceres Squash?
The decision to launch Ceres Fruit Squash was based on extensive consumer research conducted in January 2010. From it we learnt that:
- Consumers are looking for brands that provide great value for money, and they believe Ceres is perfectly positioned to do just that
- Consumers want innovation from a trusted brand and believe the added vitamins in Ceres Fruit Squash will enhance their everyday drinking requirements
- Consumers welcome the fact that Ceres is now available in a squash offering, making the brand accessible to those previously unable to afford it
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FlavoursA wide range of exotic fruit flavours
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Packaging Features
- PET is a commonly used packaging material for drinks bottles
- PET bottle recycling is more practical than many other plastic applications
- Sturdy
- Waterproof
- Generally tamper-proof
- Lightweight
- Cost effective
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