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From growing to squeezing
Tucked away in a crescent of mountains lies a beautiful secluded valley. Long ago, when men first came here,
they found the earth so fertile that they named the valley after the ancient Roman Goddess of Fruitfulness:
Ceres. Here the fruit grows so big and sweet and juicy
that you'd think that it's magic.
The Ceres Fruit Juices story begins way back in 1923 - the year we were first established, under the name Ceres Fruit Growers.
Perhaps an apt name because not only have we grown into one of the largest fruit packaging operations in the world, but we've
also grown into South Africa's leading fruit juice company. Not bad when you consider we only started producing juice for the
first time in 1982, with the launch of the Ceres brand in South Africa. In 1986, we established the Ceres Fruit Juices company
with the merger of LiquiFruit and Fruitree with Ceres. Since then, our company has grown from strength to strength and has won
many prestigious food and beverage awards around the world.
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Ceres Fruit Juices has acquired the assets of Frucon Food and Beverages in April 2005.
Frucon products are fruit nectars, dairy fruit mixes, squashes, cordials, syrups, carbonated soft drinks, teas and coffees.
Frucon brands include Superfruit, Caribbean, Daly’s, Wild Island and Squeeza; tea and coffee brands are Importers, Teeco and Southalls. Frucon Food and Beverages has operations in Bloemfontein, Boksburg, Cape Town, Durban and Nelspruit.
This acquisition gives Ceres Fruit Juices an even more significant footprint in the beverage industry.
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Ceres Fruit Juices is a consumer orientated business, operating at world class standards across all operations,
with complete dedication to unique products and brand intrinsics, a passion for continuous improvement and a culture
of sincere caring for all our stakeholders.
- Consumers:
- We strive to constantly delight and satisfy the needs of our consumers by developing and producing products of value and excellence, both
in terms of quality and price; and through continued product development.
- Trading Partners:
- We seek co-operative, transparent and efficient partnerships with our supply chain partners for
the ultimate good of the consumer.
- Personnel:
- We strive to be a preferred employer by ensuring that our staff are a well-trained, motivated personnel
corps which, as a team, function superbly in a safe and secure working environment. Our current and continued success is
heavily dependent on our sense of unity and co-dependence; everyone is a player.
- Shareholders:
- We undertake to realise returns on their investment.
- Suppliers:
- We strive to build strong relationships with our suppliers which will be to our mutual long term
benefit.
- Community:
- We acknowledge our social and environmental responsibility to contribute to the welfare of the communities with whom
we are involved and to do so to the very best of our means.
In a nutshell, Ceres Fruit Juices and all its personnel pledges to conduct all actions and negotiations in a manner that is true to the honesty and integrity
of our brands.
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Shares of Ceres Fruit Juices (Pty) Ltd are held as follow:
One thing common to all the shareholders is the parallel in corporate philosophies. These kindred values have
obviously been the success of what is the country's leading fruit juice company:
- A consumer driven mindset
- High standards of quality control
- Constant striving towards product innovation
- A strategic mindset
- A service oriented approach
- A commitment to honesty and integrity
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Executives
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WP (Pieter) Hanekom
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Chief Executive Officer
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W (Willem) Botha
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Executive: Technical
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LJ (Lindsay) Green
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Executive: Operations
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DC (Dirk) Malherbe
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Executive: International Marketing
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TJ (Jan) Marais
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Executive: National Marketing
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J (Jan) Rysbergen
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Executive: Legal
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MJ (Michael) Truter |
Executive: Finance |
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A (Andre) Pandy
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Executive: Human Resources
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Directors
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WA (André) Hanekom
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Chairman
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LR (Leon) Cronjé
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Director |
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