Ceres Fruit Juices


	According to AC Nielsen, Ceres Fruit Juices are the South African long life fruit juice category market leaders with a market share in excess of 50%. Our market leadership role can be attributed to the following: Commitment to quality; Ongoing product innovation; Leading edge marketing; Our approach in developing and maintaining product integrity, logistics and marketing support is recognised by the industry. Our philosophy of partnering with independent agents, distributors and sales organisations has also contributed towards our success. Through market research, our product range is being constantly developed to meet growing market needs. Apart from our regular fruit juice flavours such as orange, apricot, red grape and apple, we offer a selection of exotic blends across all our brands, for example Breakfast Punch, Mango and Orange, Medley of Fruits, Litchi, Tangerine Teaser, Berry Blaze and Cranberry & Kiwi. Our products are packed in bag-in-box, Tetra Brik cartons, Tetrahedron-shaped cartons, cans and glass bottles.

Ceres - Nature's Perfect Juice

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South Africa's perfect climatic conditions, together with the uniqueness of the valley, results in Nature's Perfect Juice.

Ceres was launched in South Africa in September 1982. It is the flagship brand of the Ceres Fruit Juices Company and commands a premium in the marketplace.

The range of 100% pure and natural fruit juices contains no preservatives or added sugars – only the goodness of Mother Nature.

All Ceres flavours are Halaal and we also pack a selected Kosher range.

Ceres is currently available in both 1 litre and 200ml Tetra Brik aseptic cartons, 200ml cans and 300ml glass bottles.


Flavour	1 Lt Tetra Brik	200ml Tetra Brik	300ml Glass	200ml Can
Apple	x	x
Cloudy Apple & Pear	x	x
Cranberry & Kiwi	x	x	x
Hanepoot	x	x
Litchi	x	x
Mango	x	x	x
Medley of Fruits	x	x	x
Orange	x	x	x
Peach	x	x
Ruby Grapefruit	x
Secrets of the Valley	x	x	x
Tomato Cocktail				x
Whispers of Summer	x	x	x

The following flavours are also available in selected markets:

Flavour 1 Lt Tetra Brik 200ml Tetra Brik 300ml Glass 200ml Can

Apricot x

Guava x x

Papaya x

Passion Fruit x

Pear x

Pineapple x

Pomegranate & Lime x

Red Grape x

Youngberry x

Ceres Sparkling- Adding Sparkle To Nature's Perfect Juice

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With the introduction of a range of 100% pure, carbonated fruit juices, Ceres has now added some sparkle to nature's perfect juice.

Offering a refreshing alternative for taste buds that know superior quality, Ceres Sparkling an ideal non-alcoholic bubbly for any occasion, is available in a convenient 330ml can. Choose from three delicious flavours

Apple
White Grape
Red Grape

Consumers worldwide are becoming increasingly health conscious and focused on a balanced lifestyle, requiring products that can meet their specific needs throughout the day. Not only does Ceres Sparkling offer consumers 100% pure, natural fruit juice, with no added sugar or preservatives, but it is also an ideal non-alcoholic drink for those festive occasions.

Ceres Sparkling is available from supermarkets and convenience stores countrywide.


Flavour	330ml Can	275ml Glass
Apple	x	x
White Grape	x	x
Red Grape	x	x

Ceres Junior Juice -
The Perfect Way To Grow Kids

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Our research has clearly shown that mothers of pre-school children are seeking out a wide variety of healthy and nutritious foods with the aim of establishing positive attitudes towards food and developing sound eating habits for later life. But they also demand that whilst it must be healthy, food must be fun!

Ceres Junior Juice fulfils this need perfectly. Specially formulated for kids aged 1 - 6, Junior Juice is a mild blend of 100% Pure Fruit Juice with no added sugar, colourants or preservatives and is available in five unique and fun flavours. A popular variant is Grape, Apple and Rooibos. Due the associated health benefits of Rooibos Tea, we have also added Peach and Rooibos to the range.

Ceres Junior Juice is available in 1 Litre and 200ml Tetra Brik aseptic cartons.


Flavour	1 Lt Tetra Brik	200ml Tetra Brik
Grape and Apple	x	x
Grape and Raspberry	x	x
Grape, Apple and Rooibos	x	x
Peach and Rooibos	x	x
Tropical Fruit	x	x

Liqui-Fruit^TM - Nothing but Fruit

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Social, vibrant, active and playful: this epitomises our Liqui-Fruit range. It is the definitive pure fruit juice for fun loving and energetic people with a sense of adventure.

Liqui-Fruit, the market leader in the South African long-life fruit juice market, was introduced in South Africa in late 1975. Since its launch it has enjoyed the number one position in the local market.

Liqui-Fruit has expanded its traditional base of regular single fruit flavours with the addition of unique, great tasting blends like Berry Blaze, Cranberry Cooler and Tangerine Teaser.

All Liqui-Fruit flavours are Halaal and the Clear Apple variant is Kosher.

Liqui-Fruit is available in 1.5 Litre, 1 Litre and 250ml Tetra Brik aseptic cartons and 340ml cans.

Flavour	2 Lt Tetra Gable Top	1.5 Lt Tetra Brik	1 Lt Tetra Brik	250ml Tetra Brik	340ml Can
Apricot			x	x
Berry Blaze			x	x	x
Breakfast Punch	x	x	x	x	x
Clear Apple	x	x	x	x	x
Cranberry Cooler			x	x	x
Litchi			x	x
Mango and Orange	x	x	x	x	x
Orange		x	x	x	x
Passion Power			x	x	x
Peach and Orange			x	x	x
Red Grape	x	x	x	x	x
Summer Pine			x	x	x
Tangerine Teaser			x	x	x
Marula Mania (seasonal)			x

Liqui-Cooler

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New Alcohol-free beverage for image conscious trendsetters.

Liqui-Fruit, South Africa’s most trendy and innovative fruit juice brand, proudly introduces Liqui-Cooler to the social scene. New Liqui-Cooler is one of the first innovations created under the Liqui umbrella of products from Liqui-Fruit. This free-spirited, non-alcoholic beverage offers independent trendsetters a new choice.

New Liqui-Cooler contains 15% real fruit juice, no preservatives, colourants or flavourants and 0% alcohol. Like its consumers, Liqui-Cooler is slightly bubbly, exotic and totally original. It is sometimes sweet, sometimes tangy and always playful.

Available in eight funky flavours: Apple Zing, Cranberry & Blackcurrant, Grapefruit, Marula, Apple Lite, Lemon & Lime Lite, Litchi Lite and Mixed Berry. Choose the Cooler that best expresses your Flavour!

This trendy, 275ml designer glass bottle is confident at nightclubs, bars or house parties and is at home in restaurants, coffee shops and anywhere social. Liqui-Cooler is a great alternative to soft drinks. It has a convenient resealable top and is sold individually or in six packs, making Liqui-Cooler good to go wherever the fun and action is.

Liqui-Cooler enables the Liqui-Fruit brand to extend into new exciting territory without changing Liqui-Fruit as we know it. According to Estelle van Wyk, LiquiFruit’s Brand Manager, Liqui-Cooler is totally distinct from the 100% Liqui-Fruit fruit juice range, yet it retains the central philosophy of 0% Fake, all natural refreshment.


Flavour	275ml Glass Bottle
Apple Zing	x
Cranberry & Blackcurrant	x
Grapefruit	x
Marula	x
Apple Lite	x
Lemon & Lime Lite	x
Litchi Lite	x
Mixed Berry Lite	x

Liqui-Fruit Barney Juice

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Liqui-Fruit, the trusted and much loved South African 100% pure fruit juice brand, is lending a helping hand to moms nationwide with Liqui-Fruit Barney Fruit Juice!

This exciting collaboration between Liqui-Fruit and the lovable Barney dinosaur was created to aid and enthuse mothers to encourage their children to develop and practice healthy lifestyle habits from a tender age. As every parent knows, persuading your little ones to choose healthy food and beverage products over brightly coloured, artificial yet alluring ones is time-consuming and far easier said than done. Combined with an increasing love of electronic entertainment, trying to pry your child away to enjoy some energy-releasing exercise is a constant up hill battle experienced by most parents today.

With Liqui-Fruit Barney Juice, moms have been given a little secret ally to aid them in teaching their children the importance of choosing good, healthy products, perfect for growing little minds and bodies. Combining the Barney message of ‘sharing, caring, learning, playing and having fun’ with the Liqui-Fruit 100% pure fruit juice product promise, Liqui-Fruit Barney Fruit Juice is just what mom’s ordered! Keeping fit, staying healthy and looking after one’s self are foundations to a long, fruitful and fulfilling life. By beginning to practice these habits from a young age, kids have an advantage aiding them to grow up big, strong, and full of energy.

Liqui-Fruit Barney Juice

Made from 100% pure fruit juice, containing no preservatives, with no added sugar and requiring no dilution, Liqui-Fruit Barney Fruit Juice is available in three delicious flavours, each one representing your child’s favourite Barney character: Barney Apple, BJ Apple & Litchi and Baby Bop Apple & Cherry. Packaged in fun, energetic and colourful designs, these 200ml packs offer a unique product that appeals to your child’s tastes and ticks mom’s health checklist.


Flavour	200ml Tetra Classic pack
Apple	x
Apple and Grape	x
Apple and Cherry	x
Apple and Litchi	x

Fruitree^TM
- Part of our lives for 50 years

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Fruitree is well known and trusted for its real fruit taste. Fruitree's blend of fruit juice and cane sugar gives it the mouth feel that consumers love.

It is a value for money, sweetened fruit nectar, consisting of between 20 - 50% fruit juice, depending on the specific flavour.

The Fruitree brand name has been around since the 1960's, making it one of the most established fruit juices in the local market.

HALAAL:

All the Fruitree flavours are Halaal.

KOSHER:

All the Fruitee flavours (except Red Grape) are Kosher.

Fruitree is conveniently packed in a 5 Litre Cask (bag-in-box), 1.5 Litre Tetra Brik, 1 Litre Tetra Brik aseptic cartons, 350ml glass bottles and 250ml Tetra Brik aseptic cartons.

Flavour	5 Lt Cask	1.5 Lt Tetra Brik	1 Lt Tetra Brik	350ml Glass	250ml Tetra Brik
Apple		x	x
Guava			x	x
Mango Pine		x		x	x
Marula Pine
Mediterranean	x	x	x	x	x
Orange	x		x	x
Peach				x
Peach and Apricot	x
Peach and Orange			x		x
Peach and Pear			x
Pear and Apricot				x
Red Grape			x	x
Tropical	x	x	x	x	x

Fruitree Jabba^TM - Grabba Jabba

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Fruitree have launched a new fruit drink, only this time it is just for kids. Fruitree Jabba, the latest addition to the successful brand’s family, comes in a funky triangular 150ml Tetra Classic pack, complete with attached straw - perfect for making appealing lunch boxes that kids will enjoy day after day.

Fruitree Jabba is available nationwide at selected stores and tuck shops and costs only R1-30 a pack, ensuring that whether it is school time or play time, your kids can always grabba Jabba!

The Tetra Classic’s creative pyramid-shaped design is ideal for children of all ages.

Go on - Grabba Jabba!


Flavour	150ml Tetra Classic pack
Apple	x
Orange	x
Pineappple	x
Raspberry	x